The New Home Incentive Playbook: How To Sell Affordability Without Slashing Prices
Home builders have an affordability problem. But most aren’t solving it simply by marking down their homes. In August, 63% of builders reported using sales incentives, according to the National Association of Home Builders/Wells Fargo Housing Market Index. Just 35% reported cutting prices, with an average reduction of 6%. That gap tells an interesting story […]
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